In the first part we discussed the over all loss in readership in Himachal Pradesh. Here we take a look at how individual publications (The Top 20 on the readership rank table) have fared. By: Vividhaditya * In spite of a loss of one lakh total readership (TR), Amar Ujala [...]
Every time Media Research Users Council (MRUC) makes public its Indian Readership Survey (IRS), the media wars hot up across the country, especially in territories where the advertising stakes are high. The war is to catch not only the biggest pie of the advertiser’s budget, but also to catch the [...]
By: Vividhaditya The Shimla Press Club is celebrating its silver jubilee this year. I must have been seven-year-old when the Shimla Press Club came about. That was also the age when I was introduced to newspapers at home. I thought only The Tribune existed in the English category and in [...]
By: Vividhaditya So was our former transport and tourism minister G S Bali on the wrong side of the law? I’m not sure about that, but he certainly was on the wrong side of media. Himachal is just opening up to outside world and is yet to learn the grimmer [...]
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