Archive for November, 2008

Hindi dailies reign despite overall readership losses in HP; Amar Ujala remains No. 1

November 28th, 2008  |  by  |  published in Featured, Media

In the first part we discussed the over all loss in readership in Himachal Pradesh. Here we take a look at how individual publications (The Top 20 on the readership rank table) have fared. By: Dhaleta Surender Kumar * In spite of a loss of one lakh total readership (TR), Amar Ujala still is the […]

As families get cosy, readership runs into cold in Himachal

November 25th, 2008  |  by  |  published in Media

Every time Media Research Users Council (MRUC) makes public its Indian Readership Survey (IRS), the media wars hot up across the country, especially in territories where the advertising stakes are high. The war is to catch not only the biggest pie of the advertiser’s budget, but also to catch the readers’ attention. However, another aspect […]

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